Pricing Masterclass 2010 - Sydney
23 August 2010 - 24 August 2010
AUD$2,799.00 + 10% GST = AUD$3,078.90
This acclaimed 2 day program will provide you with a detailed skill set needed to develop effective pricing strategies to lead, implement and manage margin enhancement programs in your business. The course has been designed to allow managers to obtain a detailed and practical set of tools and frameworks to develop and implement an effective pricing capability.
This executive program has been developed from real world industry case studies and deep pricing consultation experience. In two days you will get a detailed fact pack of over 250 pages with sophisticated charts, diagrams and detailed notes to ensure you have the information needed to generate margin improvements in your business.
Is it relevant for me to attend?
If you are responsible for: - Pricing management / analysis
- Account management or,
- Commercial responsibilities to manage margins, earnings and profitability across a product portfolio.
- Executive general manager responsible for a sales, marketing or finance functions
Then this course is of significance and will be of benefit to you and your team.
Which companies attend?
Nearly all attendees are from ASX and Multinational corporations with revenues greater than $100 Million. Companies from the manufacturing sector, capital equipment, consumer durables, FMCG and serviced based industries. Global companies like Honeywell, Electrolux,Whirlpool and Mercedes Benz have sent multiple delegates to recent programs. Local ASX listed companies such as Bluescope Steel, OneSteel,Caltex and Orica have also attended our programs. These companies often send one person then multiple executives to follow up events because the course content is so highly regarded.
What management levels attend?
The course is designed for managers with at least 7-10 years experience. We have CEOs, CFOs and Executive General managers attend and then subsequently send their direct reports to the program. The opportunity to sit at a table with 4-5 other experienced executives and participate in interactive cross industry discussion is invaluable.
What are 5 key outcomes I will get from the program?
- Learn why pricing is your most powerful earnings lever
- Get insights into what great companies are doing to optimise pricing in their businesses
- Gain deep understanding into how to implement a pricing capability using the structured Margin Expansion Framework written and developed by Pricing Insight.
- Benefit form 3 months follow up support from Pricing Insight to embed the key concepts and realise initial gains from a PILOT project.
- Become the pricing though leader in your business and a critical driver of value for stakeholders
I am still unsure about attending – I get lots of course flyers in the mail, how do I know this is course is legitimate and of value?
This program has been attended by the leading multinational and locally listed companies many times over. It is not a sponsored event that unfortunately has become the standard for so many so called conferences and seminars. It is independently run and backed by real people with real expertise and passion for their subject.
People who are engaged by industry executives at the highest level to provide consulting advice both domestically and abroad. We put these programs on because we want to make a difference, offer great ideas and have you and your colleagues come back or tell 5 others.
So much of what you read on websites is self serving. Pricing Insight want to tell it like it is and in time, be respected by what we deliver. We have been told we do a great job and internationally, our work has been acclaimed by Global Directors of Pricing, Marketing and Sales on a number of occasions.
Can I talk to previous attendees and find out why they attended & what they got out of the course?
Of course- just call or email and ask for some names. Specify which industry or company you would like to hear form and we will put you in contact with them if they are available. We won’t pre word anybody to say nice things about us wither hence our wide and open approach has the integrity you need to make use of this offer.
Should I bring my team?
Think of the 2 day program as an educational offsite planning meeting where you get to learn new frameworks, tools and techniques. Mix with other senior management peers and partake in real world pricing discussions and practical workshop programs.
The benefit of sending along your team is they will emerge with a common pricing language, skill set and understanding needed to drive improvements to price setting, value definition communication and capture. We have many executive managers bringing their team to these intensive but practical programs. They are effective offsite education and planning sessions.
The practical sessions allow you to utilise what you and your team have just learned to develop business solutions for your business. You also get the benefit of peer review and idea exchange which is invaluable in today’s fast paced and evolving global market place.
Information is the key to getting the right pricing structures in place, having powerful relationships with customers and protecting and growing margins and earnings over the business cycle.
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