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Sales and Pricing Masterclass Sydney December 2012

3 December 2012

AUD$2,325.00 + 10% GST = AUD$2,557.50

Generate 300+ basis points of incremental gross margin in the design and management of your pricing architecture, customer contracts and go-to-market strategies

In the course, delegates learn to lead, implement and manage sales and pricing initiatives that protect and grow revenues and drive margin expansion for earnings growth

This course will equip you with sophisticated pricing knowledge to optimise customer prices, discount and rebates; empowering you and your staff to maximise total economic value and negotiate profitable value based contracts


ABOUT THE COURSE


What is included?

The course is a public executive program that includes:

- A one day course on advanced Value Based Pricing strategies, structures and operations
- Collaborative group practicals
- Real world case studies
- A comprehensive pricing manual
- Expert course leader
- Senior executive networking event

Course agenda

1. 'The CEO guide to strategic pricing' - Building a Value Based Pricing Culture
2. 'Monetising total economic value' - The Cost Plus commoditisation trap
3. 'Strategic contract management' - How to capture and maximise value for quotes, bids and tenders
4. 'Strategic price optimisation' - Quick win earnings growth and long term strategic price positioning
5. 'Pricing diagnostics' - The journey to an effective pricing capability
6. 'Effective pricing management' - Organisational strategy, structure and resources



TESTIMONIALS


“I would highly recommend Pricing Insight to C level executives who are interested in learning about how to improve their organisation’s pricing architecture and in the process better equip them to combat inflationary pressures.”


Kevin Chin

Managing Director

Arowana Capital


“Pricing Insight provided a catalyst for challenging some of the sacred cows around pricing, product, customers and service in our business. Ask yourself: is driving a 10% margin improvement across my entire business the best use of my day? Don’t delegate this; you do not have something more important to do. Do this course with your staff!”


Greg Welsh
Chief Executive Officer
Sebel Furniture


“Pricing Insight will open your eyes to the potential value which can be unlocked from a properly managed pricing function. Ron Wood and his team present proven and practical techniques that will provide any business with a strategic approach to pricing and provide a sound platform for improved earnings.”


David Slatyer

Chief Financial Officer
Stuart Alexander & Co


“Provided you have the courage to open your minds to the Pricing Insight's concepts, you will never achieve a better return on investment – we certainly have and will continue to reap the rewards!”


Paul Lane

Managing Director

Rubiix


“No one presents the strategy of pricing as clearly and concisely as Ron Wood. A really useful approach with a great presentation style.”


Charles Blunt

National Director

American Chamber

of Commerce

in Australia


“Attending the Pricing Insight executive workshop enabled me to consider a much wider set of critical ideas before establishing a pricing function within our business. Pricing Insight has helped us to establish a clear business baseline, planning tools and guidance in support of our pricing function.”


Clark Fischer

National Pricing

Manager

Honeywell

Asia Pacific


“The key point that Ron makes is that pricing is such a big risk and it is something that needs to be resourced specifically.”


Ryan McCarthy

Financial Controller
Stryker


“I’ve drawn heavily on the pricing workshop notes from last year. They’ve proven exceptionally valuable and the feedback here at the organisational level has been extremely positive.”


Frank Cecconi

Pricing Manager

MTU Detroit

Diesel Australia


“I would recommend Pricing Insight. It was very informative and presented and provided great tools. Ron has great credibility and a lot of experience in the pricing field as oppose to some academic.”


Geoff Bailey
Manager – Industrial Markets
MTU Detroit Diesel Australia


“The program was highly applicable to the BlueScope situation. The BDP framework and examples of high quality trading agreements will help us improve margins without question.”


Shaan Beatty

Key Account Manager

BlueScope Steel


“The spread of industries present and the examples Ron gives were particularly valuable for me.


Bill Gearing

Marketing Manager

Orica Mining Services


“The course was very good.

Very usable & practical. Impressed!”


Kevin Ferrari

Marketing Manager –

Enterprise Solutions

Canon Australia


‘I highly recommend Pricing Insight. They give you a real road map of where to take a pricing function in your business.”


Angelo Koukos
Pricing Manager
DHL

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E-Learning

Can't attend the conference?

Please take a look at our E-Learning documents.

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