Pricing Masterclass London 2012
24 September 2012
AUD$2,325.00 + 10% GST = AUD$2,557.50
Generate 200+ basis points of incremental gross margin in the design and management of your pricing architecture, customer contracts and go-to-market strategies
In the Pricing Masterclass, delegates learn to lead, implement and manage margin enhancement programs that increase profit and safeguard against margin pressures
This course will equip you with sophisticated pricing knowledge to optimise customer prices, discount and rebates; empowering you and your staff to maximise total economic value and negotiate profitable value based contracts
ABOUT THE PRICING MASTERCLASS
What is included? Pricing Masterclass is a public executive program that includes:
- A one day course on advanced Value Based Pricing strategies, structures and operations - Collaborative group practicals - Real world case studies - A comprehensive pricing manual - Expert course leader - Senior executive networking event
Course agenda
1. 'The CEO guide to strategic pricing' - Building a Value Based Pricing Culture 2. 'Monetising total economic value' - The Cost Plus commoditisation trap 3. 'Strategic contract management' - How to capture and maximise value for quotes, bids and tenders 4. 'Strategic price optimisation' - Quick win earnings growth and long term strategic price positioning 5. 'Pricing diagnostics' - The journey to an effective pricing capability 6. 'Effective pricing management' - Organisational strategy, structure and resources
TESTIMONIALS
“I would highly recommend Pricing Masterclass to C level executives who are interested in learning about how to improve their organisation’s pricing architecture and in the process better equip them to combat inflationary pressures.”
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| Kevin Chin
Managing Director Arowana Capital | “Pricing Masterclass provided a catalyst for challenging some of the sacred cows around pricing, product, customers and service in our business. Ask yourself: is driving a 10% margin improvement across my entire business the best use of my day? Don’t delegate this; you do not have something more important to do. Do this course with your staff!”
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| Greg Welsh Chief Executive Officer Sebel Furniture
| “Pricing Masterclass will open your eyes to the potential value which can be unlocked from a properly managed pricing function. Ron Wood and his team present proven and practical techniques that will provide any business with a strategic approach to pricing and provide a sound platform for improved earnings.”
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| David Slatyer
Chief Financial Officer Stuart Alexander & Co
| “Provided you have the courage to open your minds to the Masterclass concepts, you will never achieve a better return on investment – we certainly have and will continue to reap the rewards!”
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| Paul Lane
Managing Director Rubiix | “No one presents the strategy of pricing as clearly and concisely as Ron Wood. A really useful approach with a great presentation style.”
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| Charles Blunt
National Director American Chamber of Commerce in Australia
| “Attending the Pricing Insight executive workshop enabled me to consider a much wider set of critical ideas before establishing a pricing function within our business. Pricing Insight has helped us to establish a clear business baseline, planning tools and guidance in support of our pricing function.”
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| Clark Fischer
National Pricing Manager Honeywell Asia Pacific | “The key point that Ron makes is that pricing is such a big risk and it is something that needs to be resourced specifically.”
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| Ryan McCarthy
Financial Controller Stryker
| “I’ve drawn heavily on the pricing workshop notes from last year. They’ve proven exceptionally valuable and the feedback here at the organisational level has been extremely positive.”
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| Frank Cecconi
Pricing Manager MTU Detroit Diesel Australia | “I would recommend the Pricing Masterclass. It was very informative and presented and provided great tools. Ron has great credibility and a lot of experience in the pricing field as oppose to some academic.”
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| Geoff Bailey Manager – Industrial Markets MTU Detroit Diesel Australia
| “The program was highly applicable to the BlueScope situation. The BDP framework and examples of high quality trading agreements will help us improve margins without question.”
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| Shaan Beatty
Key Account Manager BlueScope Steel | “The spread of industries present and the examples Ron gives were particularly valuable for me.
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| Bill Gearing
Marketing Manager Orica Mining Services
| “The course was very good.
Very usable & practical. Impressed!” |
| Kevin Ferrari
Marketing Manager – Enterprise Solutions Canon Australia
| ‘I highly recommend the Pricing Masterclass. It gives you a real road map of where to take a pricing function in your business.”
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| Angelo Koukos Pricing Manager DHL
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