INTERVIEW WITH THE INTERNATIONAL CEO FORUM
Ron Wood, Director of Pricing Insight, recently spoke to the International CEO Forum on key pricing misconceptions and challenges faced by many businesses.
In his interview, Ron discusses his views on common pricing flaws such as cost-plus pricing, discount tactics to drive volume and decentralised pricing management structure.
Excerpt and link to the CEO Forum:
As regular readers of ceoforum.com.au will know, it has been our contention for some time that pricing is often an undermanaged issue within many businesses. In the latest article on this topic, Ron Wood, Director of Pricing Insight, gives his views on how pricing can be best managed.
Click on the following link, to access Ron's full interview.
Ron Wood is a regular speaker for the International CEO Forum, International CFO Forum, American Chamber of Commerce and Chartered Institute of Procurement & Supply. He is also the key speaker for Pricing Insight's executive training program, Pricing Masterclass.
For more information on the Pricing Masterclass or upcoming speaking engagements, please contact +61 2 9091 0226.