It's time…
to ween customers off the discount heroin
to stop beating up the sales force
to innovate like Apple, activate your customers like Virgin and procreate a new way of defining, communicating and capturing value like no one else including your competitors
It’s time to work on the business and in it.
Build a world class best practice pricing capability like leading Fortune 500s such as General Electric, DuPont, Parker Hannefin and Caterpillar.
It's time to ask five really important questions
Do we have a pressing need to improve pricing and profitability?
Do we have the intellectual property, techniques and process to improve pricing ?
Do we have the time, resources and skills to do this ourselves?
Do we trust a 3rd party like Pricing Insight to help us?
Do we trust ourselves to initiate a pricing and revenue optimisation project and see it through?
It's time to apply Newton's 3 laws of physics to business
Acceleration = Force / Mass
An object will remain stationary unless acted upon by another force
For every action there is an equal and opposite reaction
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