Retail Pricing

In today's retail environment the discount reigns supreme as the driver of pricing strategy, but another trend has also emerged, the extreme brand. How are your brands positioned to stay profitable in the changing retail landscape?

One major retailer claims to have over 2,000 specials on every week in their supermarket, whilst general merchandise and apparel retailers offer 50% off sales pre season, during and post season.

This level of discounting has created a noisy environment for the retailer looking to use price to support brand strategy, generate value for shareholders and remain competitive in the marketplace. Old pricing methodolgies of cost +100% markup no longer supply retailers with a proven formula for managing retail economics.

Pricing Insight can support your retail pricing objectives by:

• Reviewing your product range, mix and price points
• Budget Evaluation – planned discounts and mark-ups
• Analyse the business econometrics to ensure required return on inventory investment
• Development of pricing lining category plan
• Terms analysis and supplier agreements
  

Pricing Insight can help you price position new products or existing ranges relative to the competitive set in the market place. This service provides an invaluable sounding board in the development of your pricing strategy.

Pricing Insight's unique methodologies to determine the customer's willingness to pay involve a sophisticated value in use and value at risk planning framework. This process ensures you optimise the retail value of your offer.

Contact us:

Email: action@pricinginsight.com.au
Ph: +61 2 9973 4099